Navigating the realm of Search Engine Optimization (SEO) can feel like a journey through an ever-evolving landscape. One term that often comes up in discussions about SEO is “backlinks.” Despite their importance, their function and impact can be puzzling for those new to the field. Working with an SEO agency in Denver, CO is a great way to learn about this important marketing strategy.
What Are Backlinks and How Do They Affect SEO?
Backlinks are simply links from one site to a page on another website. They’re like votes of confidence from one site to another. When a website links to your site, it implies that your content is valuable and worth sharing.
Backlinks significantly affect a website’s SEO in various ways:
Improves Organic Ranking
Search engines, like Google, see backlinks as endorsements. If many sites link to the same webpage or website, search engines infer that the content is worth linking to and it’s worth surfacing on a Search Engine Results Page (SERP).
Faster Indexing
Backlinks help search engine bots discover, crawl, and index your website more effectively. This is particularly important for a new website, as it helps these bots discover your site faster.
Referral Traffic
Backlinks can increase traffic to your site. When a visitor reads a post or article and clicks on a link, they’re taken to the linked website. This referral traffic can boost your site’s overall visibility and SEO.
Digital Traffik Agency offers marketing services for many clients. Check out to learn more about using an SEO agency in Denver, CO.
